A Guide to Choosing the Right Rigid Plastic Packaging for Your Product

Choosing the Best Rigid Plastic Packaging: A Simple Guide


In today’s competitive marketplace where supermarkets serve as pivotal points of sale, packaging plays a vital role in encouraging customers to choose your product. Rigid plastic packaging, known for its durability, adaptability, and cost-efficiency, is a popular option. This guide will facilitate your journey to selecting the optimal rigid plastic packaging for your product.

Understanding Your Product

Before delving into the realm of rigid plastic packaging, it’s crucial to have a comprehensive understanding of your product. Consider its dimensions, weight, and any specific handling prerequisites that could influence your choice of packaging design and materials.

Setting Packaging Objectives

Identify the key goals you aim to achieve with your packaging. Categorizing your objectives helps you focus on packaging features that are consistent with your targets.

Material Choices in Rigid Plastic Packaging

Rigid plastic packaging comes in various materials, each boasting unique properties. Widely used options include high-density polyethylene (HDPE), polyethylene terephthalate (PET), polyvinyl chloride (PVC), and polypropylene (PP). Factors like transparency, resilience, chemical resistance, and recyclability should guide your choice of the most apt material for your product.

Importance of Effective Design

An impressive packaging design does more than just housing your product; it captures consumer interest. Consider factors such as shape, size, closures, and labels. The design’s colour scheme should embody your brand’s identity.

Regulatory Compliance

Make sure your chosen rigid plastic packaging adheres to relevant safety and regulatory standards, such as food-grade packaging requirements, child-resistant packaging for certain products, and compliance with recycling directives. Understanding these regulations can help you sidestep legal complications and foster trust with your customers.

Sustainability in Packaging

In an era marked by increasing environmental consciousness, sustainable packaging has gained significant momentum. Look for recyclable options, or those made from recycled materials, or infused with biodegradable additives. Consider the entire lifecycle of the packaging, from production to disposal, to minimize environmental footprint.

Weighing Cost Factors

Packaging expenses can considerably affect your overall product budget. Take into account the cost of materials, production, and transportation when choosing your rigid plastic packaging. Strive for a balance between your budget constraints and desired packaging quality and functionality.

Selecting a Packaging Supplier

Choosing the right supplier is vital for procuring quality and reliable packaging. Research suppliers specializing in rigid plastic packaging, evaluate their reputation, quality control procedures, and customer reviews. Collaborate closely with the supplier to ensure they comprehend your requirements and can deliver tailored solutions if necessary.

The Value of Prototyping and Testing

Before launching large-scale production, consider conducting tests and creating prototypes with different packaging options. This allows you to evaluate the packaging’s functionality, durability, and compatibility with your product, and gather customer feedback.

Continuous Monitoring and Improvement

After finalizing your rigid plastic packaging, it’s crucial to continually monitor its performance. Seek customer feedback to identify areas for enhancement. Stay abreast of industry trends and developments in packaging technology to keep your packaging competitive.


Choosing the appropriate rigid plastic packaging is a significant decision that can substantially influence your product’s success. By understanding your product, setting clear objectives, considering material properties, and factoring in sustainability, safety, and cost, you can make an informed choice. Remember, effective packaging should not only protect your product but also eloquently express your brand identity.

Job Code : RPPL-21-4

Vacancy : Production Supervisor for Plastics Moulding Unit in Umbergaon, Gujarat

Job Description / Responsibilities

  1. Set Moulds on Extrusion Blow Moulding and Injection Moulding Machines
  2. Problem Solve
  3. Train and Handle Manpower
  4. Fill Production related reports

Desired profile of the candidate

  • Minimum 25 years of age.
  • Minimum Work Experience: 5 Years as Production Supervisor in related field
  • Local candidate from Umbergaon or surrounding area


  • I.T.I. or Higher

Min. Exp : 5 Years

Max. Exp : 25 Years

Data Coming soon..
Job Code : RPPL-21-1

Vacancy : Sales Executive – B2B Marketing for Plastics Packaging

Job Description / Responsibilities

1.      Make Sales Call to market the Company’s products such as Plastic Bottles, Containers, Closures, Caps & Custom Moulded Products

2.      Serve as Link between Customers, Head Office, Factory. Will be assisted with sales co-ordination at Office for back office operations.

3.      Will be responsible for complete client servicing of customers

4.      Should be able to leverage existing relationships in target industries to develop new customers, and meet sales targets

5.      Should be capable of making a marketing & sales promotion plan and must be tech savvy.

6.      Involves travelling for trade fairs and visiting customers


Desired profile of the candidate

  • Should have excellent communication skill & proven track record of Business Development.
  • Minimum 25 years of age, and Max. 40 years of age
  • Minimum Work Experience: 2 Years
  • Worked minimum 2 Years as Sales Executive in B2B business. 



  • Any undergraduate
  • Fluency in English
  • Computer Skills: Must having working knowledge of Excel, Word, CRM and Email.


Min. Exp : 2  years

Max. Exp : 20 Years